I stumbled across this research (thanks, Heather @ Diosa and Adam at LEWIS PR) giving you four more business cases to be blogging:
- 71% have greater visibility in their industry
- 63% said clients purchased products and services
- 56% stated their company was now regarded as a thought leader
- 40% have been asked to speak at conferences
These stats, though a couple of years old, create some of the best support for blogs as marketing, expertise-building and networking tools – so, what are you waiting for?
