Subscribe to : RSS . Comment
Blogging for People Who Should Blogging for People Who Should
  • About
    • Frequently Asked Questions about Blogging for People Who Should
  • Course Materials
  • Online
    • Online check in and 1-800 number
    • Session 5: Monitoring and Evaluation
    • Session 1: Planning
    • Session 2: Listening
    • Session 3: Writing posts
    • Session 4: Storytelling and Promotion
  • Contact
  • FAQ
  • Register
?>
November 9th in blogging for NGOs, strategy, Uncategorized by Cassie .

The 5 things your nonprofit blog needs

According to Roger Burks and NTEN, our identity- and personality-less nonprofit blogs need less brochure speak and more authentic, engaging stories.

He offers these five element of a successful nonprofit blog:

1. A champion – maybe that’s you, acting as “a conduit between those who want to contribute their voices to the blog and those who want to use those voices for organizational content, such as marketing and social media.”

2. A vision – one that’s “easy to understand – and realistic to achieve.” Roger encapsulates this in the blog’s description, which clearly communicates what this blog is, who is behind it and who it is for. He uses the example of the Mercy Corps blog description: “A daily look into the work, thoughts and ideas of our team around the world.”

3. A sustainability strategy – a plan for providing and soliciting content in the quiet times.

4. Flexibility – to open up the project to other styles and voices than the brand traditionally uses.

5. Storytelling mentors – to build your organization’s non-communications staff into personal storytellers.

Solid advice! Thanks to Roger for sharing your powerful insight.

Looking for blogging support? We’re offering coaching sessions for blogging newbies with our one-on-one version of Blogging for People who Should – get in touch if you’re interested: cassie at collectivestrategy dot ca

Related Posts

  • Values + Value: Blogs as storytelling labs
Delicious Stumble digg Reddit Mixx Twitter Subscribe

Leave A Comment.

Click here to cancel reply.





An introduction to telling important stories online.

Blogging for Women Who Should

Friday, March 22, 9:30-4:30

Save $50 when you sign up before
March 1st - Register online today!

Recent posts

  • The 5 things your nonprofit blog needs
  • Four (more) reasons to start blogging
  • Is the internet killing the music industry?
  • Popular
  • Comments
  • Two ways to deal with 'Posted in' links on Wo

  • Two ways to improve your Blogger.com blog

  • Blogging for People Who Should - First Sessio

  • david : I GOT IT! thanks to the wordpress forum. here it goes: .jp-rel ...
  • david : something more... how could i remove also all the text: "This en ...
  • david : finally!!! thanks a lot for this. ...
  • About
    • Frequently Asked Questions about Blogging for People Who Should
  • Course Materials
  • Online
    • Online check in and 1-800 number
    • Session 5: Monitoring and Evaluation
    • Session 1: Planning
    • Session 2: Listening
    • Session 3: Writing posts
    • Session 4: Storytelling and Promotion
  • Contact
  • FAQ
  • Register
    • Subscribe to updates by email:

      Delivered by FeedBurner

      © 2018 Blogging for People Who Should. Powered by WordPress