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May 26th in promotion, strategy, Why blog? by Eric .

Is the internet killing the music industry?

Apparently, yes. Downloading songs for free is destroying the profits of the traditional recording companies. But that doesn’t mean that musicians can no longer make a living creating music. They just have to go about it in a different way.

This week, my favourite podcast, Planet Money (from NPR) did a profile of a successful singer-songwriter (you’ve never heard of) who makes a very comfortable living giving away his music on his blog.

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December 11th in Google, promotion by Eric .

A great explanation of how Google works

Ever wondered how Google comes up with their search results? Here’s a great documentary from CBC’s Sunday Edition explaining that and much more. Well worth a listen for any blogger.

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October 29th in promotion, strategy, Why blog?, writing by Cassie .

Blogs for jobs: 3 ways to make writing work for you

Whether you’re in the searching, ladder-climbing or sector changing mode, you’ve got a reason to start (or recommit to) your career-focused blog.

A blog is a great way to showcase who you are and what you want to offer. When you begin sharing the story of your work, your unique combination of training, experience and values come together to create a picture of your ideal role and team. Rather than pigeon-holing, this helps focus your job search efforts and helps employers …

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February 15th in promotion, Uncategorized, Why blog? by Eric .

Why blog? You’ll get more dates (or at least visits to your dating site)

Back in 2004, four math majors from Harvard started an online dating site called okcupid.com They face some pretty stiff competition from a number of larger, more established sites like eharmony.com and match.com.  To stand out from the crowd, they started a blog six months ago, focusing on statistics generated from their site users, and immediately saw a jump in activity on their site.

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January 26th in promotion by Eric .

Search engine optimization advice for Bill Gates’ blog

“What do you get for Bill Gates, the richest person in the world? How about a little free SEO advice for his new blog? It could use some.”

This is a great primer on some basic points about Search Engine Optimization, aka “How to get found on search engines like Google or Bing”  Makes the point that Bill Gate’s official blog, the one actually written by him, shows up sixth on Google and not at all on Bing  when searching for …

An introduction to telling important stories online.

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  • About
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