According to Roger Burks and NTEN, our identity- and personality-less nonprofit blogs need less brochure speak and more authentic, engaging stories.
He offers these five element of a successful nonprofit blog:
I stumbled across this research (thanks, Heather @ Diosa and Adam at LEWIS PR) giving you four more business cases to be blogging:
71% have greater visibility in their industry
63% said clients purchased products and services
56% stated their company was now regarded as a thought leader
40% have been asked to speak at conferences
These stats, though a couple of years old, create some of the best support for blogs as marketing, expertise-building and networking tools – so, what are you waiting for?
Have you ever read a review for an MP3 player that’s not an iPod? The reviewer is obliged to mention the king of all MP3 players, and compare the new product to it, usually unfavorably (Zune, anyone?)
This leaves the reader to pose the simple question: If I want an MP3 player, why should I buy anything that’s not an iPod? There are reasons why some MP3 players will make you happier than an iPod, but they are specific and rarely …
Back in 2004, four math majors from Harvard started an online dating site called okcupid.com They face some pretty stiff competition from a number of larger, more established sites like eharmony.com and match.com. To stand out from the crowd, they started a blog six months ago, focusing on statistics generated from their site users, and immediately saw a jump in activity on their site.
Wednesday night was the inaugural session of ‘Blogging for People Who Should’, and I think the workshop went well. The picture above is from my iPhone, and makes the session look a little more distressing than I think it was in reality. I took the picture during the only free time I had - when people were working through some tough questions about their blogs – which accounts for the furrowed brows and looks of intensity.
You can download the Slides …
