WordPress.com puts a link to the categories your blog posts are filed under.

This sounds great, but it’s not. People follow these links, expecting to read more posts on the topic on your blog. But you end up sending people to a random page of vaguely related posts by hundreds of other WordPress.com bloggers.

Here are two ways to avoid this problem.

Have you ever read a review for an MP3 player that’s not an iPod?  The reviewer is obliged to mention the king of all MP3 players, and compare the new product to it, usually unfavorably (Zune, anyone?)

This leaves the reader to pose the simple question: If I want an MP3 player, why should I buy anything that’s not an iPod? There are reasons why some MP3 players will make you happier than an iPod, but they are specific and rarely …