Course Materials

All course notes, slides and worksheets will be available on this page, as PDFs.  They are made available under a “Creative Commons Attribution-Share Alike 3.0″ license, which basically means you have to attribute the works to bloggingforpeoplewhoshould.com

Find out more here:

Session One: A blogging strategy

Topics covered include clarifying what we want from our blog, setting goals and guidelines for success, identifying  audiences, making decisions about shaping our online identity, and wrapping these answers into a very basic blogging plan.
[Download Slides and Worksheets in PDF format - ZIP file, 1Mb]

Session Two: Choosing a blogging platform and listening to online conversations

In this session we evaluate which blogging tool(s) will meet our needs and then learn how to identify, join and help maintain online conversations. We will use free tools to create a basic online ‘listening post’ to find and track conversations happening online.
[Download Slides, Notes and Worksheet in PDF format, 856K]

Session Three: Creating a WordPress.com blog

We cover how to set up a WordPress.com blog – choosing a theme, configuring some key widgets and enabling ’sharing’ links on our blog. We also look at three key ‘upgrades’ you may want to consider for your WordPress.com blog.
[Download Slides in PDF format, 651K]

Session Four: Creating blog entries

We learn the key characteristics of blog entries, and how to come up with fresh content while still having time for a life.
[Download Worksheets and Slides in PDF format, 1Mb]

Session Five: Promoting your blog, and evaluating performance

We learn how to promote your blog by linking it with twitter and Facebook, and how to use Google Analytics to track what is working on your blog (and what isn’t).
[Download Slides in PDF format, 1.3Mb]